Tinjauan Logis dan Filosofis tentang Competitive Advantage

setyawati, irma (2013) Tinjauan Logis dan Filosofis tentang Competitive Advantage. Mediastima, 19 (1). pp. 69-91. ISSN 8527105

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Abstract

Current concept in the journal are used as main reference in this paper about logical and philosophical overview of competitive advantage as outlined above in principle emphasizes about development concept of the attainment of superior performance, competitive advantage, sustainable associated with if the company has a competitive disadvantage. While the resources for achieving competitive advantage from some journal, consisting customer loyalty, new product success, and market share, where success in the achievement of competitive advantage will make the company has superior performance to measure hurricane status based on profitability and sales growth. Propose management strategic require basic research epistemology that is consistent so that manager can create superior performance

Item Type: Article
Subjects: Manajemen > Manajemen Keuangan
Divisions: Fakultas Ekonomi > Magister Manajemen
Depositing User: Irma Setyawati
Date Deposited: 28 Dec 2018 06:18
Last Modified: 28 Dec 2018 06:18
URI: http://repository.ubharajaya.ac.id/id/eprint/1078

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