Universitas Bhayangkara Jakarta Raya

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Winarso, Widi (2020) THE DEVELOPMENT STRATEGY OF MSME IN INDONESIA IN THE PANDEMIC TIME OF COVID-19. Turkish Physiotherapy Association, Turkey.

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Micro, Small and Medium Enterprises (MSME) are one of the business units that play an important role in the growth and development of the economy in Indonesia. MSME are also one of the supporters of the economy in Indonesia, especially in the lower and middle class communities. MSME have a strategic role in the government's efforts to overcome poverty and unemployment, because MSME can absorb labor so that unemployment due to not being absorbed by the workforce in the world of work is reduced. At the beginning of 2020, the COVID-19 pandemic attack has sparked negative sentiment towards various business lines, especially the MSME business. The negative impact due to the COVID-19 pandemic has hampered the growth of MSME. Indonesia, which is dominated by MSME as the backbone of the national economy, is affected by the COVID-19 pandemic, not only in the aspects of production and income, but also in the number of workers that must be reduced and others. MSME lack resilience and flexibility in dealing with the COVID-19 pandemic due to several things such as the low level of digitization, difficulties in accessing technology and lack of understanding of survival strategies in business. Keywords: Micro, Small and Medium Enterprises (MSME), COVID-19 Pandemic, E-commerce.

Item Type: Other
Subjects: Umum > Jurnal
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Widi Narso
Date Deposited: 30 Nov 2021 02:53
Last Modified: 30 Nov 2021 02:53
URI: http://repository.ubharajaya.ac.id/id/eprint/11571

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