Employer Branding and Social Media as an Attractive Job Seeker To e-Commerce Companies for Z Generation

Panday, Rorim and Navanti, Dovina Employer Branding and Social Media as an Attractive Job Seeker To e-Commerce Companies for Z Generation. American Journal of Humanities and Social Sciences Research (AJHSSR).

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Abstract

This study aimed to determine the relationship between the employer branding value (interest, social, economic, development, application, management, and work-life balance), and social media as a job attraction in e-commerce companies on generation Z in Bekasi City. Purposive sampling was used to obtain 164 respondents in generation Z of Bekasi City. Furthermore, data was collected through online questionnaires and analyzed through structural equation modeling method with SPSS Amos 22. The results showed that employer branding and social media attract job applications. Moreover, interest, economic, application, management, and work-life balance are attractive employer branding values, different from social and development values. KEYWORDS- employer branding, social media, intention to apply for a job

Item Type: Article
Subjects: Manajemen
Creators:
CreatorsNIM/NIDN
Panday, RorimNIDN0425025801
Navanti, Dovina0327037601
Depositing User: Dovina navanti
Date Deposited: 02 Aug 2022 01:56
Last Modified: 02 Aug 2022 01:56
URI: http://repository.ubharajaya.ac.id/id/eprint/14579

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