Universitas Bhayangkara Jakarta Raya

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Tanisri, Roberta Heni Anggit (2022) Strategi Pemasaran Untuk Meningkatkan Penjualan Produk Rak Sepatu Gantung Menggunakan Metode SWOT dan QSPM Pada CV. Fafa Mandiri. Journal Of Industrial Engineering, 7 (2). pp. 146-155. ISSN 2503-3670

Text JIE Vol 7 No 2 September 2022_Strategi Pemasaran.pdf Download (4MB)

Abstract

CV. Fafa Mandiri is one of the small and medium-sized business companies engaged in the business of making and selling hanging shoe racks located in Aren Jaya Village, Bekasi City. The number of companies engaged in the sale of hanging shoe racks continues to emerge, forcing the management of CV. Fafa MAndiri to continue to innovate for the sustainability of its business. In addition to continuing to maintain good quality, management strives to increase sales of its products from the marketing side. This research was conducted to provide new business strategies for CVs. Fafa Mandiri on the sale of hanging shoe racks. The analysis selected in this study was carried out using the Strength, Weakness, Opportunity, Threat (SWOT) method and the Quantitative Strategic Planning Matrix (QSPM) method. The results of data processing and data analysis in this research process are able to provide three alternative marketing strategies where the top priority is an alternative strategy in increasing cooperation with parties who have been known in this field to gain more trust from consumers so as to increase sales of this hanging shoe rack

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