Universitas Bhayangkara Jakarta Raya

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Madonna, Metha (2013) INDEPENDENSI WARTAWAN DALAM MENGHADAPI NARASUMBER PEMASANG IKLAN. Masters thesis, Institut Ilmu Sosial dan Ilmu Politik.

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Abstract

ABSTRAK A.Metha Madonna B. Journalists independence when facing an advertising sources (case study: the commodification of labor in the TOP newspaper) C.Vii + 170; 3 charts, 13 drawings, 13 attachment interview; 2013. D.Key words: Commodification of the Labor; Journalists Independence, Advertiser sources. E.Purpose: To describes the commodification of workers roving reporters ads in TOP Newspapers and its association with the independence of journalists. Research methods: a critical paradigm with qualitative methods. The results: the commodification of labor that has been occured involving journalists in search of the ads in five models: as a facilitator, ad agencies, newspaper sellers, lobbyists and campaign touts (broker). The most prominent of the commodification journalists in TOP Newspapers is become a facilitator or the spearhead of negotiations between the company and potential advertising sources. The implication of independence and professionalism of journalists in creating journalistic work was influenced the interests to focus more on profit or commercial purposes from either external or internal. Conclusion: commodification has occurred in some of publishing companies that take advantage of the press reporters in search of the advertisement. Suggestion: for journalistic workers to promote better professionalism in charge of conveying information truthfully and correctly without having commercial motives. Application of the Code of Journalistic Ethics by journalists, news practitioners, professional organizations and the press the company shall be enforced in the future. F. Book: 26 (1991-2012), Another: 10 (2005-2013)

Item Type:	Thesis (Masters)
Subjects:	Ilmu Sosial > Komunikasi
Divisions:	Fakultas Komunikasi > Ilmu Komunikasi
Depositing User:	Metha Madonna
Date Deposited:	10 Apr 2023 02:36
Last Modified:	10 Apr 2023 02:36
URI:	http://repository.ubharajaya.ac.id/id/eprint/20223

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