Universitas Bhayangkara Jakarta Raya

Institutional Repositories

Dharmanto, Agus and Komariah, Neng Siti and Handayani, Milda and Suminar S, Ratna and Untari, Dhian Tyas (2019) Analysis Of Tourism Preferences In Choosing Online-Base Travel Agent in Indonesia. International Journal of Scientific and Technology Reseacrh.

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Abstract

The high demand for tourism is one of the triggers for the mushrooming of e-commerce based on travel. The high competition of online-based travel agents requires each provider to improve its features and services. Based on this background, it is important to furth er research the preferences of tourists in choosing a travel agent. The study involved 112 samples (Time Linear Period), by comparing 3 providers namely Traveloka.com, Tiket.com and Pegipegi.com. Analytic Hierarchy Process (AHP) is used as a data analysis tool, while the valuation aspect is related to product completeness, price, promos, service quality. The results showed that Traveloka is the most preferred provider by tourists; this is because Traveloka offers many promos, and services that are considered quite fast compared to other providers

Item Type: Other
Subjects: Manajemen
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Neng Siti Komariah
Date Deposited: 15 Jun 2020 06:38
Last Modified: 15 Jun 2020 07:11
URI: http://repository.ubharajaya.ac.id/id/eprint/2723

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