Analysis Of Tourism Preferences In Choosing Online-Base Travel Agents In Indonesia

Agus Dharmanto, AD and Neng Siti Komariah, NSK and Milda Handayani, MH and Ratna Suminar, RS and Dhian Tyas Untari, DTU Analysis Of Tourism Preferences In Choosing Online-Base Travel Agents In Indonesia. INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH. ISSN 2277-8616

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Abstract

The high demand for tourism is one of the triggers for the mushrooming of e-commerce based on travel. The high competition of online-based travel agents requires each provider to improve its features and services. Based on this background, it is important to further research the preferences of tourists in choosing a travel agent. The study involved 112 samples (Time Linear Period), by comparing 3 providers namely Traveloka.com, Tiket.com and Pegipegi.com. Analytic Hierarchy Process (AHP) is used as a data analysis tool, while the valuation aspect is related to product completeness, price, promos, service quality. The results showed that Traveloka is the most preferred provider by tourists; this is because Traveloka offers many promos, and services that are considered quite fast compared to other providers. Index Terms: E-commerce, Analytic Hierarchy Process (AHP), travel, Indonesia, online-based travel agents, e-business, tourism

Item Type: Article
Subjects: Manajemen > Manajemen Keuangan
Manajemen
Divisions: Fakultas Ekonomi > Manajemen
Creators:
CreatorsNIM/NIDN
Agus Dharmanto, AD0305087310
Neng Siti Komariah, NSK0327128105
Milda Handayani, MH0330087504
Ratna Suminar, RS0314047502
Dhian Tyas Untari, DTU0309048102
Depositing User: Milda Handayani
Date Deposited: 14 Aug 2020 07:42
Last Modified: 14 Aug 2020 07:42
URI: http://repository.ubharajaya.ac.id/id/eprint/3596

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