Universitas Bhayangkara Jakarta Raya

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Harianto MM, Dr Raden Achmad and Rony, Dr Zahara Tussoleha and Syarief, Dr Faroman and Wijayaningsi, Dra Rini (2020) Hasil REVIEWER dan Check SIMILARITY or ORIGINALITY Jurnal IJICC by Topic : Innovation Produck Based On Market Orientation To Increase Business Performance. Primros Hall Publishing Group, United Kingdom. (Submitted)

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Abstract

The purpose of this study was to determine the effect of Market Orientation and Product Innovation on Banking Business Performance, in Jakarta. This research method uses a causal survey method with a quantitative approach. The target population in this study is 50 banks (N = 50) in DKI Jakarta. The sampling technique used was simple random sampling technique and the number of samples from this study was n = 99 respondents. Primary data collection using the questionnaire method. Data were analyzed using Path analysis through Lisrel Software 8.54. The results of this study are that (1) There is a significant positive direct effect of market orientation on product innovation with a path coefficient of p = 0.46 at α = 0.05; (2) There is not enough evidence that there is a significant direct effect of market orientation on banking business performance with a path coefficient of p = 0.09. (3) There is a significant positive direct effect of Product Innovation on the performance of banking business with a path coefficient of p = 0.44 at α = 0.05 and (4) There is a significant positive indirect effect of market orientation on banking business performance through product innovation with coefficients pathway of p = 0.28 at α = 0.05.

Item Type: Other
Subjects: Manajemen > Manajemen Perbankan
Manajemen
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dr Ir Raden Achmad Harianto
Date Deposited: 11 Sep 2020 02:03
Last Modified: 11 Sep 2020 02:03
URI: http://repository.ubharajaya.ac.id/id/eprint/5506

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