Reengineering Strategy; University Governance Challenges During the Post COVID-19 Pandemic (Case in Bekasi, West Java, Indonesia)

Winarso, Widi Reengineering Strategy; University Governance Challenges During the Post COVID-19 Pandemic (Case in Bekasi, West Java, Indonesia). Solid State Technology.

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Abstract

Abstract Pandemi COVID-19 is a challenge for every sector including the education sector. One of the Study Programs that is threatened in this case is the Magister Management (MM) Study Program. On the other hand, the accreditation of 9 standards is also a challenge and needs to be socialized and adjusted for the study program. The aim of the research is to engineer the MM Study Program governance strategy, the research involves all stakeholders in the Study Program governance. The two dimensions used are; Internal and External Aspects. Internal aspects consist of strengths and weaknesses, while external aspects consist of opportunities and threats. Internal aspect indicators are all matters related to MM Study Program governance and external aspect indicators are those related to the market, competition and regulation of education in Indonesia. Strategy development uses the EFAS / IFAS and SWOT matrix. The study show that pandemic COVID-19 is a challenge for every sector including the education sector. One of the Study Program that is threatened in this case is the MM Study Program. This is because, post graduate is not a primary need, so the Study Program needs to reengineer its governance strategy to maintain its performance and productivity. Based on the results of the study there are five important things that can be optimized namely; firstly marketing and promotion, secondly improving Vision, thirdly managing and Human Resources, fourthly improving Lecturer performance and productivity (in the implementation of Tridarma) and fifthly improving curriculum to fit the needs of the labor market and the development of science and knowledge. Alternative strategies that have been generated from the strategic management analysis can be a reference for the management of the Study Program, especially at Universities in Bekasi (which generally are in the same market niche), to be able to survive during the Covid-19 epidemic.

Item Type: Article
Subjects: Umum > Jurnal
Manajemen
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Creators:
CreatorsNIM/NIDN
Winarso, WidiUNSPECIFIED
Depositing User: Widi Narso
Date Deposited: 17 Dec 2020 02:04
Last Modified: 17 Dec 2020 02:05
URI: http://repository.ubharajaya.ac.id/id/eprint/6288

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