The Effectiveness Of Enjoy Jakarta Slogan in Building Community Awareness

satria, budi and bukhari, eri (2021) The Effectiveness Of Enjoy Jakarta Slogan in Building Community Awareness. Journal of Research in Business and Management, 9 (1). pp. 39-42. ISSN :2347-3002

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Abstract

ABSTRACT : This study aims to see the effectiveness of DKI Jakarta's tourism slogan, namely DKI Jakarta and to find out what promotional media are often used by tourists to access tourism in a tourist destination using quantitative methods, using a sample of 30 people drawn randomly from 7 leading tourist attractions. in DKI Jakarta. The analytical method used is adjusted to the research objectives. To answer the effectiveness of the slogan "Enjoy Jakarta" in promoting tourism in DKI Jakarta, the researcher uses the EPIC method. Meanwhile, to find out what promotional media are often used by tourists to access tourism in a tourist destination, researchers use a descriptive method where researchers will see the largest number of media selected by tourists. The result of this research is that the slogan "enjoy Jakarta" is quite effective in representing tourism in DKI Jakarta. Meanwhile, the media most accessed by tourists and potential tourists is through internet sites, television coverage (publications). coverage from print media, discount offers, bonus offers and coverage on radio and through catalogs. Meanwhile, media sponsorship, telemarketing, kiosks, direct mail and presentations are less effective in communicating a tourist destination. Because tourists and potential tourists rarely access the media. Thus the research results are expected to be a reference for the development of tourism promotion in DKI Jakarta. KEYWORDS - Promotion, DKI Jakarta, EPIC

Item Type: Article
Subjects: Manajemen
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
KODE PRODI: Manajemen
Creators:
CreatorsNIM/NIDN
satria, budi0320067904
bukhari, eri0309097005
Contributors:
ContributionNameNIDN/NIDK/NUP
Authorsatria, budi0320067904
Authorbukhari, eri0309097005
Depositing User: Eri Bukhari
Date Deposited: 27 Apr 2021 07:08
Last Modified: 27 Apr 2021 07:08
URI: http://repository.ubharajaya.ac.id/id/eprint/8813

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