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Rahmi, Hanna The Mediating Effect of Prejudice for Role of Dark Triad Personality on Hate Speech. International Conference on Multidisciplinary Research for Sustainable Innovation (ICMRSI). (Submitted)

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Abstract

Background - The issue of hate speech, particularly on political themes, is one of the most often addressed on social media. Because personality is a psychological component that influences hate speech and prejudice, the Dark Triad personality as a personality type must be evaluated for its impact. Purpose - The goal of this study is to look at the impact of Dark Triad Personality on hate speech, using prejudice as a mediator. Design/methodology/approach – The hypothesis is a theoretical model of the effect of Dark Triad Personality on hate speech with prejudice as a mediator. Linguistic, expert judgment, try out, CFA were the instrument tests. Google forms are used to fill up the scale, which is completed by 250 academics. Findings – Prejudice motivates people to make negative assumptions. Dark Triad personality plays a role in prejudice. To minimize prejudice, a mentally healthier personality is needed, so people will continue to build positive things towards others. Dark Triad personality has a stronger role if it is through a prejudice mediator. The direct effect of prejudice on hate speech is 25%, direct effect of Dark Triad personality on hate speech is 12%, the direct effect of Dark Triad personality on prejudice is 49%, Research limitations– The problem of hate speech carried out on social media and talks that are carried out only on political issues. Therefore, there is still the possibility of differences in research results if other research chooses a more complex topic of hate speech and uses other means of hate speech. Originality/value – Dark Triad personality is considered unfavorable and abnormal when viewed from the perspective of social and clinical psychology but is beneficial in a business environment. In this research, Dark Triad personality is considered unfavorable and abnormal. This is evidenced by the higher value of hate speech if the Dark Triad's personality increases. Keywords: Hate speech, prejudice, Dark Triad personality

Item Type:	Article
Subjects:	Filsafat, Psikologi, Agama > Psikologi
Depositing User:	Kus Hanna Rahmi
Date Deposited:	08 Feb 2022 08:57
Last Modified:	08 Feb 2022 08:57
URI:	http://repository.ubharajaya.ac.id/id/eprint/12951

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