Universitas Bhayangkara Jakarta Raya

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Sugeng Suroso, SGN (2022) TURNITIN The Influence of Product Quality, Service Quality and Consumer Satisfaction on Competitive Advantage in the Development of Start Up Coffee Shops. UNIVERSITAS BHAYANGKARA. (Unpublished)

Text The Influence of Product Quality, Service Quality and Consumer Satisfaction on Competitive Advantage in the Development of Start Up Coffee Shops.pdf Download (3MB)

Abstract

This study investigates the effect of product quality, promotion targets and customer satisfaction services on start-up development, using SPSS 21.0 analysis, the results of this study partially and simultaneously determine the variables studied. Where partially obtained the results that product quality variables have no effect on consumer satisfaction, and service quality does not affect consumer satisfaction, then consumer satisfaction affects competitive advantage, then product quality affects competitive advantage, and service quality variables affect competitive advantage. While simultaneously product quality and service quality have no effect on consumer satisfaction, product quality and service quality affect competitive advantage and product quality, service quality and customer satisfaction simultaneously affect competitive advantage

Item Type:	Other
Subjects:	Manajemen > Manajemen Keuangan
Divisions:	Fakultas Ekonomi dan Bisnis > Magister Manajemen
Depositing User:	Sugeng Suroso
Date Deposited:	15 Jun 2022 02:28
Last Modified:	15 Jun 2022 02:28
URI:	http://repository.ubharajaya.ac.id/id/eprint/14365

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