Universitas Bhayangkara Jakarta Raya

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Tri, Widyastuti and Ratna Suminar, RS and Nita Komala Dewi, S.I.Kom., M.M, Nita Komala Dewi (2022) ERVICE QUALITY IS THE MOST IMPORTANT FACTOR IN POST-PANDEMIC ERA FOR HOSPITALITY GOVERNANCE SUSTAINABILITY: BANTENPROVINCE, INDONESIA. NeuroQuantology, 20 (15). pp. 1468-1478. ISSN 1303 5150

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Abstract

This study aims to analyse information and communication technology (ICT), service quality, promotion affect to sustainability of hospitality governance. Local government policies strengthen three independent variables to influence the dependent variable. This research was conducted in post pandemic period. The stages of the research method specifically review the management of hotels in District Serang, Banten Province. Governance hotel is influenced by several objects that need to be proven in innovating. Therefore, in unexpected situations, the hospitality needs management skill. This empirical research distributes questionnaires to respondents, namely hotel management level with a number of saturated samples. The questionnaire was addressed to each division that manages 3-star hotels up to 5-star hotels. Data measurement of the questionnaire with an alternative 5 Likert scale (strongly agree = 5, agree = 4, neutral = 3, disagree = 2, and strongly disagree = 1). Quantitative tests of data were collected through questionnaires with validity and reliability tests. Data processing using Smart PLS version 3.0. Data processing also semi-structured interviews to hotel management is service provider sector of hotel. The finding of this study includes that quality service is significant variable influence the sustainability of hospitality governance, specifically in District Serang.And during the post pandemic local government policies reinforce this variable. Impact this study is for practician that in the future hotel will find another unexpected situation, therefore hotel management need to identify priority factor. Hence, for the future research such as the target of respondents, time and also objects of research. Keywords Post Pandemic Covid 19, Sustainability, Hospitality Governance, Local Governance Policies.

Item Type:	Article
Subjects:	Manajemen
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Ratna Suminar
Date Deposited:	19 Dec 2022 01:42
Last Modified:	19 Dec 2022 01:42
URI:	http://repository.ubharajaya.ac.id/id/eprint/16651

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