Universitas Bhayangkara Jakarta Raya

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Harianto MM, Dr Ir Raden Achmad (2023) A STUDY OF MANAGERIAL KNOWLEDGE, ATTITUDE, AND INTENTION TOWARD WILLINGNESS TO PAY ON CONSUMERS COSMETIC PRODUCTS. The International Journal of Education Management and Sociology (IJEMS), 2 (1). ISSN 2963 - 0622 (Submitted)

	Text Bukti LoA - Letter of Acceptance From IJEMS - No 010-Ijems-ina-i-2023 (1).pdf Download (477kB)
	Text ARTIKEL A Study of Managerial Knowledge on Consumers Cosmetic Product.pdf Download (53kB)

Abstract

This study aims to examine and analyze the influence of Managerial Knowledge, Attitudes, and Intentions on consumers' Willingness to Pay for cosmetics products in Jakarta. This research uses survey research and causality. The sample obtained in this study is 201 respondents. The method in this research is SEM analysis with Warp PLS 7.0 program as a test tool. The results of this study are Managerial Knowledge have a positive effect on consumer Intentions of cosmetic products significantly and Attitude have a positive effect on consumer Intentions of cosmetic products significantly. This research also shows that Intention has a positive effect significantly on willingness to pay on consumers’ These tree main issues therefore should be taken into consideration in strategic planning that It is necessary to increase managerial knowledge by supporting attitudes and intentions through education and training programs to improve willingness to pay on consumers cosmetic products

Item Type:	Article
Subjects:	Manajemen > Manajemen Pemasaran Manajemen
Divisions:	Fakultas Ekonomi dan Bisnis > Magister Manajemen
Depositing User:	Dr Ir Raden Achmad Harianto
Date Deposited:	04 Feb 2023 02:35
Last Modified:	04 Feb 2023 02:35
URI:	http://repository.ubharajaya.ac.id/id/eprint/19039

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