Dharmanto, Agus and Komariah, Neng Siti and Handayani, Milda and Suminar S, Ratna and Untari, Dhian Tyas (2019) Analysis Of Tourism Preferences In Choosing Online-Base Travel Agent in Indonesia. International Journal of Scientific and Technology Reseacrh.
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Abstract
The high demand for tourism is one of the triggers for the mushrooming of e-commerce based on travel. The high competition of online-based travel agents requires each provider to improve its features and services. Based on this background, it is important to furth er research the preferences of tourists in choosing a travel agent. The study involved 112 samples (Time Linear Period), by comparing 3 providers namely Traveloka.com, Tiket.com and Pegipegi.com. Analytic Hierarchy Process (AHP) is used as a data analysis tool, while the valuation aspect is related to product completeness, price, promos, service quality. The results showed that Traveloka is the most preferred provider by tourists; this is because Traveloka offers many promos, and services that are considered quite fast compared to other providers
| Item Type: | Other |
|---|---|
| Subjects: | Manajemen |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Neng Siti Komariah |
| Date Deposited: | 15 Jun 2020 06:38 |
| Last Modified: | 15 Jun 2020 07:11 |
| URI: | http://repository.ubharajaya.ac.id/id/eprint/2723 |
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