Universitas Bhayangkara Jakarta Raya

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Sari, Dina Kurnia and Untari, Dhian Tyas and Nursal, M. Fadhli and Komariah, Neng Siti (2019) Development of the Property Marketing Strategy; Case Study at Risma Jihan Akbar Housing Developer, Bekasi - West Java. Editura Fundatiei Romania de Maine.

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Abstract

Bekasi is one of the buffer zones that has a fairly high population density, population density will be followed by high demand for property / houses. Based on this background, the research aims to develop a property marketing strategy with a case study on Risma Jihan Akbar (RJA). Mix method was used in this study, by involving consumers and management of RJA as respondents. Processing data using the EFAS/IFAS and Grand Strategy Matrix. The results of the study show that RJA is currently quite good in its marketing strategy, however, the very narrow segmentation causes RJA to be less well known to the public.

Item Type:	Other
Subjects:	Manajemen > Manajemen Pemasaran Manajemen
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Neng Siti Komariah
Date Deposited:	02 Jul 2020 01:51
Last Modified:	19 Aug 2020 07:43
URI:	http://repository.ubharajaya.ac.id/id/eprint/3087

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