FITRIYANI, AIDA Factors Affecting College Students' Trust in Online Shopping Transactions. Factors Affecting College Students' Trust in Online Shopping Transactions.
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Abstract
Trust is a belief that others will behave in a reliable way in a relationship. Trust is still considered a qualification of consumers in deciding purchases. This study uses a quantitative approach, combining the Technology Acceptance Model with several other variables based on consumer confidence in transacting online. The population in this study were students of a government-owned university who had already traded online shopping. The distribution of questionnaires was carried out online using multi-stage purposeful random sampling technique. Simple random sampling for the first stage and purposive sampling for the second stage. Furthermore, the data analysis process uses the PLSSEM approach using SmartPLS 3.0. Trust formation models that take advantage of the extension of several variables have proven to be influential in measuring trust in online shopping transactions.This research can be used as a consideration for formulators and policy makers related to online shopping business and as a benchmark for consumers by looking at factors that have influence before conducting online shopping transactions. Keywords—electronic commerce; trust; online shopping; web; system; transaction; students
| Item Type: | Article |
|---|---|
| Subjects: | Teknologi dan Ilmu Terapan > Teknik Informatika |
| Depositing User: | Aida Fitriyani |
| Date Deposited: | 16 Sep 2024 23:43 |
| Last Modified: | 16 Sep 2024 23:43 |
| URI: | http://repository.ubharajaya.ac.id/id/eprint/31779 |
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Factors Affecting College Students' Trust in Online Shopping Transactions. (deposited 16 Sep 2024 23:43)
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