Universitas Bhayangkara Jakarta Raya

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Navanti, Dovina (2019) Pertamina Energy Marketing Strategy and its Effect on Environment Performance. Econjournals ISSN: 2146-4405, 9 (3). pp. 64-68. ISSN 2146-4405

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Abstract

The purpose of this study is to explore whether the pertamina energy marketing strategy has a positive effect on environment performance. In addition, we also verify whether pertamina energy marketing strategy was seen from internal factor analysis summary and external factor analysis summary analysis, so we could find out the competitive position of the pertamina energy. The methods of this study are mix methods. A strengths, weaknesses, opportunities, and threats analysis was the main method used for qualitative in this study and path analysis for quantitative methods. The empirical data were obtained from the pertamina energy marketing strategy survey. Regarding the research results, in addition to pertamina energy marketing strategy proved to have a positive and significant effect on environment performance, marketing strategy implications on pertamina energy based on indicators that are the strengths and opportunities of pertamina energy in the future, then an adequately applied marketing strategy is an intensive strategy with market penetration that is marketing to a wider market. Keywords: Pertamina Energy, Marketing Strategy, Internal Factor Analysis Summary, External Factor Analysis Summary, Environment Performance

Item Type:	Article
Subjects:	Manajemen
Depositing User:	Dovina navanti
Date Deposited:	07 Dec 2020 02:04
Last Modified:	07 Dec 2020 02:04
URI:	http://repository.ubharajaya.ac.id/id/eprint/6162

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