Universitas Bhayangkara Jakarta Raya

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Andrian, Andrian and Supardi, Supardi and JUMAWAN, JUMAWAN and Hadita, Hadita and Hatibie, Christophorus Indra Wahyu Putra (2020) Hasil Peer Review, Jurnal Internasional : The Effect of Service Quality, Brand Image, and Word of Mouth Communication towards the Continuing Study Interest. University of Tehran.

Text (Hasil Peer Review Karya Ilmiah pada Jurnal Webology) 4h. Hasil Peer Review Karya Ilmiah_Webology.pdf Download (472kB)

Abstract

The objective of this project is to calculate the significance of the association between service quality, brand image and word of mouth communication in the value of continuing studies at the Faculty of Economics, Bhayangkara Jakarta Raya University. The study design used is descriptive research design and a multi-linear multiple regressions. The data obtained from these business students, in particular the 2018 and 2019 classes, will then be analyzed using Ibm spss 22, which contains a number of tests, such as, Content Validity, Reliability Analysis, Normality Test, Multicollinearity Test, Heteroscedasticity Test, Multiple Linear Regression Test, Hypothesis Test (t Test and F Test) and Determination Coefficient Test (r2). Based on the findings of the studies, the Provider Quality and Brand Image parameters have a significant and negative effect on Concern in Continuing Study, and the other variable in Word - Of - mouth has a strong positive influence. on Personal Investment in the Continuing Study variable.

Item Type:	Other
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Supardi Supardi
Date Deposited:	25 Jan 2021 03:01
Last Modified:	25 Jan 2021 03:01
URI:	http://repository.ubharajaya.ac.id/id/eprint/6518

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