Universitas Bhayangkara Jakarta Raya

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SIAHAAN, MATDIO Surat Keterangan : SKET/382/X/2021/FEB-UBJ Sebagai Penulis Pertama pada International Journal of Economy, Education and Entrepeneurship (IJEEE) dengan Judul : The Effect of Prices and Promotions on Purchase Decisions at Shopee, Vol 1 No.3 E-ISSN:2798-012X tahun 2021. Universitas Bhayangkara Jakarta Raya.

Text SKET 382 Penulis Jurnal inter. (PAK MATDIO SIAHAAN) 2021.pdf Download (583kB)

Abstract

Abstract This study was conducted to determine and understand the relationship between the independent variable promotion and price on the dependent variable purchasing decisions. The research was conducted at Bhayangkara University, Greater Jakarta, more precisely at the Faculty of Economics and Business with an associative approach. The technique used is purposive sampling, this research was conducted by distributing online questionnaires to students at Bhayangkara University, especially the Faculty of Economics and Business, obtained 120 samples from the survey conducted and then processed using SPSS version 25. The data was processed into primary data and the results it was found that the Promotion variable partially affected the Purchase Decision variable of 2,523, the Price variable partially had no effect on the Purchase Decision variable of -1. Keywords: Promotion, Price, and Purchase Decision

Item Type:	Other
Subjects:	Manajemen > Manajemen Keuangan
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	SE,MM Matdio Siahaan
Date Deposited:	14 Feb 2022 03:56
Last Modified:	14 Feb 2022 03:56
URI:	http://repository.ubharajaya.ac.id/id/eprint/11372

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