Universitas Bhayangkara Jakarta Raya

Institutional Repositories

Sandra, Veni Arwi (2020) Analisis Faktor Word Of Mouth, Citra Merek (Brand Image) dan Lokasi terhadap Minat Mahasiswa Melanjutkan Studi S2 di Fakultas Ekonomi Magister Manajemen Universitas Bhayangkara Jakarta Raya. Undergraduate thesis, Universitas Bhayangkara Jakarta Raya.

	Text 201610325156_Veni Arwi Sandra_Cover - Daftar Isi.pdf Download (23MB)
	Text 201610325156_Veni Arwi Sandra_BAB I.pdf Download (3MB)
	Text 201610325156_Veni Arwi Sandra_BAB II, III, IV.pdf Restricted to Registered users only Download (4MB)
	Text 201610325156_Veni Arwi Sandra_Daftar Pustaka.pdf Download (3MB)
	Text 201610325156_Veni Arwi Sandra_BAB V.pdf Download (3MB)
	Text 201610325156_Veni Arwi Sandra_Lampiran.pdf Restricted to Registered users only Download (9MB)

Abstract

This study aims to study the factors of word of mouth, brand image and location of the students' interest in continuing their S2 studies in economic management at the Bhayangkara Jakarta Raya University. Data collection was carried out on 145 management students of the 2016 management program (final semester) of 145 out of 228 student populations. The data collection method uses a questionnaire that is Google Form with multiple linear regression analysis techniques using SPSS Version 24. From the results of the study showed based on the coefficient of determination (r2) of 0.449 or 44.9%. This shows the results (100% - 44.9% = 55.1% Student Interest variable at the University of Bhayangkara Jakarta can be accessed by variations of the independent variables, namely Word of Mouth, Brand Image and Location.)% Discussion by other existing variables outside the variables in this study.

Item Type:	Thesis (Undergraduate)
Subjects:	Manajemen
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Admin Repositori
Date Deposited:	12 Sep 2022 08:47
Last Modified:	12 Sep 2022 08:47
URI:	http://repository.ubharajaya.ac.id/id/eprint/15618

Actions (login required)

View Item

Downloads