Universitas Bhayangkara Jakarta Raya

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Endah, Sari and Siregar, Nasaruddin (2022) Artikel Jurnal Jurnal Brand Communication : Jurnal Ilmu Komunikasi : Strategi Komunikasi Personal Selling Merchandiser Display General Trade dalam Memenuhi Target Penjualan Di PT Kalbe Nutritional Cabang Bekasi: Studi Deskriptif Produk Diabetasol; Prisani Cendekia Institute; Vol 1. No. 3 Oktober 2022; hal. 255-265. Strategi Komunikasi Personal Selling Merchandiser Display General Trade dalam Memenuhi Target Penjualan Di PT Kalbe Nutritional Cabang Bekasi: Studi Deskriptif Produk Diabetasol, 1 (3). pp. 255-256. ISSN 2829-8144

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Abstract

The research aims to see how personal communication is carried out by MD in approaching shop owners and what are the obstacles that occur during the approaching process at the GT outlet. So the writer can see firsthand how MD can get closer and provide understanding of the product well so that sales targets can be achieved. This type of research is qualitative with a descriptive approach and postpositivism paradigm which is an understanding of reality and interaction between researchers and what is studied. The results of this study indicate that personal selling communication conducted by MD runs well even though initially experiencing various obstacles. By finding out the characteristics of the shop owner, the introduction process, intense communication to the emergence of trust from the shop owner and so that the communication strategy can be right on target

Item Type:	Article
Subjects:	Umum > Jurnal Ilmu Sosial > Komunikasi
Divisions:	Jurnal Karya Ilmiah
Depositing User:	Sari Endah
Date Deposited:	12 Jan 2023 03:59
Last Modified:	12 Jan 2023 03:59
URI:	http://repository.ubharajaya.ac.id/id/eprint/16938

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