Universitas Bhayangkara Jakarta Raya

Institutional Repositories

Harianto MM, Dr Ir Raden Achmad and Zahara Tussoleha Rony, Zahara and Syarief, Faroman and Wijayaningsih, Rini (2022) PRODUCT INNOVATION BASED ON MARKET-ORIENTATION TO INCREASE ENVIRONMENTAL SUSTAINABILITY. Procedia Environmental Science, Engineering and Management, 9 (2). pp. 309-318. ISSN e-ISSN: 2392 - 9545, ISSN-L: 2392 - 9537

Text ARTICLE Jurnal IntL Q2 - Procedia Environmental Science Engineering and Management 2023.pdf Download (535kB)

Abstract

Environmental sustainability is described as accountable relations with the environment to evade depletion or degradation of natural resources and permit long-term ecological quality. This research objective is to evaluate the impact of product innovation and market orientation on environmental sustainability as well as performance of the banking markets in Indonesia. The methodology utilizes a causal investigating approach by a quantitative method. The sampling technique employed was a stochastic sampling approach. The number of respondents was evaluated employing the Slovin formula with a significance level of 10%. This study involved 50 banks consisting of 99 respondents. Data was obtained by giving a questionnaire. This study uses a Linkert scale in measuring variables. The analytical tool used is the path analysis technique with the Lisrel 8.54 software. The results showed a significant positive direct impact of market orientation on product innovation and environmental sustainability. Product innovation has a positive direct impact on environmental sustainability and, consequently, on the banking business. Keywords: business performance, banking industries, environmental sustainability, market orientation, product innovation

Item Type:	Article
Uncontrolled Keywords:	Keywords: business performance, banking industries, environmental sustainability, market orientation, product innovation
Subjects:	Manajemen
Divisions:	Fakultas Ekonomi dan Bisnis > Magister Manajemen
Depositing User:	Dr Ir Raden Achmad Harianto
Date Deposited:	08 Mar 2023 06:15
Last Modified:	08 Mar 2023 06:15
URI:	http://repository.ubharajaya.ac.id/id/eprint/19853

Actions (login required)

View Item

Downloads