Dharmanto, Agus and Komariah, Neng Siti and Handayani, Milda and Suminar S, Ratna and Untari, Dhian Tyas (2019) Peer Review_Analysis Of Tourism Preferences in Choosing Online-Base Travel Agents in Indonesia. International Journal of Scientific and Technology Research, Bekasi.
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Text (Analysis Of Tourism Preferences in Choosing Online-Base Travel Agents in Indonesia)
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Abstract
The high demand for tourism is one of the triggers for the mushrooming of e-commerce based on travel. The high competition of online-based travel agents requires each provider to improve its features and services. Based on this background, it is important to further research the preferences of tourists in choosing a travel agent. The study involved 112 samples (Time Linear Period), by comparing 3 providers namely Traveloka.com, Tiket.com and Pegipegi.com. Analytic Hierarchy Process (AHP) is used as a data analysis tool, while the valuation aspect is related to product completeness, price, promos, service quality. The results showed that Traveloka is the most preferred provider by tourists; this is because Traveloka offers many promos, and services that are considered quite fast compared to other providers. Index Terms: E-commerce, Analytic Hierarchy Process (AHP), travel, Indonesia, online-based travel agents, e-business, tourism.
| Item Type: | Other |
|---|---|
| Subjects: | Umum > Jurnal |
| Divisions: | Fakultas Teknik > Teknik Industri |
| Depositing User: | Ratna Suminar |
| Date Deposited: | 26 Jun 2020 07:01 |
| Last Modified: | 26 Jun 2020 07:01 |
| URI: | http://repository.ubharajaya.ac.id/id/eprint/3050 |
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