Universitas Bhayangkara Jakarta Raya

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Milda Handayani, S.E.,M.M., MH and Choiroel Woestho, SE.,M.E., iroel and M. Richo Rianto, MRR (2020) Operational Cost Analysis In Fisheries Based Tourism Site Governance Implementation Of Break Even Point Model. Operational Cost Analysis In Fisheries Based Tourism Site Governance Implementation Of Break Even Point Model. ISSN ISSN 2277-8616

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Abstract

Indonesia's tourism is a potential national economic driver to spur higher economic growth in the future. Professional management is absolutely necessary to produce a good tourism product, one of which is financial management in which there is an importance of ticket pricing strategies. DAT-TMII has the biodiversity resources of fish and freshwater biota and its ecosystem. Thus DAT - TMII is an attractive tourist destination for further development. By analyzing the price strategy using the cost approach, the results show that with the cost approach, DAT-TMII ticket prices are Rp. 515.78. And with the ticket price now set at Rp. 15,000.00 the margin is quite large. With current income and financial capabilities, it is hoped that DAT-TMII managers can further develop their tourism products. Index Terms: DAT-TMII, BEP, Price strategy ——————————  ——————————

Item Type: Article
Subjects: Manajemen > Manajemen Keuangan
Manajemen
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Milda Handayani
Date Deposited: 14 Aug 2020 07:42
Last Modified: 14 Aug 2020 07:42
URI: http://repository.ubharajaya.ac.id/id/eprint/3250

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