Universitas Bhayangkara Jakarta Raya

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Fauziah, Yayah (2022) Pengaruh Online Consumer Review, Kualitas Produk, dan Persepsi Harga Terhadap Keputusan Pembelian Sepatu Ventela di Marketplace Shopee (Studi Kasus Pada Konsumen Sepatu Ventela di Bekasi). Undergraduate thesis, Universitas Bhayangkara Jakarta Raya.

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Abstract

Based on the results of this study, it is explained that: 1) Online Consumer Review has a positive and significant effect on purchasing decisions; 2) Product quality has a positive and significant effect on purchasing decisions; 3) Price perception has no effect and is not significant about purchasing decisions.

Item Type:	Thesis (Undergraduate)
Additional Information:	Pembimbing: Franciscus Dwikotjo Sri Sumantyo, S.T., M.M. NIDN0329017202
Subjects:	Manajemen
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Mr. Arif Syamsudin
Date Deposited:	08 Sep 2025 01:49
Last Modified:	08 Sep 2025 01:49
URI:	http://repository.ubharajaya.ac.id/id/eprint/35980

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