Universitas Bhayangkara Jakarta Raya

Institutional Repositories

Harianto MM, Dr Raden Achmad and Rony, Dr Zahara Tussoleha and Syarief, Dr Faroman and Wijayaningsi, Dra Rini (2020) Hasil REVIEWER dan Check SIMILARITY or ORIGINALITY Jurnal IJICC by Topic : Innovation Produck Based On Market Orientation To Increase Business Performance. Primros Hall Publishing Group, United Kingdom. (Submitted)

Text Article INT'L JOURNAL Combinepdf of IJICC reviewer + Check Similarity or Originality.pdf Download (3MB)

Abstract

The purpose of this study was to determine the effect of Market Orientation and Product Innovation on Banking Business Performance, in Jakarta. This research method uses a causal survey method with a quantitative approach. The target population in this study is 50 banks (N = 50) in DKI Jakarta. The sampling technique used was simple random sampling technique and the number of samples from this study was n = 99 respondents. Primary data collection using the questionnaire method. Data were analyzed using Path analysis through Lisrel Software 8.54. The results of this study are that (1) There is a significant positive direct effect of market orientation on product innovation with a path coefficient of p = 0.46 at α = 0.05; (2) There is not enough evidence that there is a significant direct effect of market orientation on banking business performance with a path coefficient of p = 0.09. (3) There is a significant positive direct effect of Product Innovation on the performance of banking business with a path coefficient of p = 0.44 at α = 0.05 and (4) There is a significant positive indirect effect of market orientation on banking business performance through product innovation with coefficients pathway of p = 0.28 at α = 0.05.

Item Type:	Other
Subjects:	Manajemen > Manajemen Perbankan Manajemen
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Dr Ir Raden Achmad Harianto
Date Deposited:	11 Sep 2020 02:03
Last Modified:	11 Sep 2020 02:03
URI:	http://repository.ubharajaya.ac.id/id/eprint/5506

Actions (login required)

View Item

Downloads