Universitas Bhayangkara Jakarta Raya

Institutional Repositories

Nursal, M. Fadhli and Fikri, Adi Wibowo Noor and ISTIANINGSIH, ISTIANINGSIH and Wahyu Hidayat, Wastam and Bukhari, Eri and Untari, Dhian Tyas (2019) Similarity atau Originality The business strategy of “Laksa” culinary tourism in Tangerang, Indonesia. African Journal of Hospitality, Tourism and Leisure. (Unpublished)

Text The business strategy of “Laksa” culinary tourism in Tangerang, Indonesia.pdf Download (2MB)

Abstract

Laksa Tangerang is one of Tangerang's culinary specialties and has the potential to be developed as one of the culinary tourism products in Tangerang considering that the tourism sector is one of the sector contributors of foreign exchange which is quite a large provider for regional and national development. This study aims to develop marketing strategies in an effort to develop Laksa Tangerang culinary tourism so that it can improve the quality and quantity of traditional culinary entrepreneurs in the city of Tangerang. By using primary data obtained from interviews and observations on culinary entrepreneurs and artisans, as well as secondary data from related institutions an IF / EF analysis and SWOT analysis were undertaken. Destination marketers face a new need to perfect and link their culinary experience branding and marketing strategies so as to capture great tourism market share. This means that non-traditional tourist destinations such as Tangerang, must make some effort to to brand and market themselves so as to get a sustained tourist in-flow. The results of the study are expected to be made into recommendations in the development of culinary tourism in Tangerang as an effort to empower traditional culinary entrepreneurs. Keywords: Laksa, culinary tourism, business strategy, marketing, Tangerang.

Item Type:	Other
Subjects:	Ilmu Sosial > Ekonomi > Akuntansi Ilmu Sosial > Ekonomi
Divisions:	Fakultas Ekonomi dan Bisnis > Akuntansi
Depositing User:	Dr Istianingsih Sastrodiarjo
Date Deposited:	07 Dec 2020 02:05
Last Modified:	07 Dec 2020 02:05
URI:	http://repository.ubharajaya.ac.id/id/eprint/6185

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