Universitas Bhayangkara Jakarta Raya

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Supriyanto, Supriyanto (2021) CSR as a Strategy to Strengthen Banking Image Case study: Bank X, Jakarta. Univeristas Bhayangkara Jakarta Raya. (Unpublished)

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Abstract

Corporate Social Responsibility (CSR) is a concept whereby companies in the course of doing business is not just having the economic responsibility and profit-oriented only, but also have social responsibility and responsibility for the environment. While the image is a complex blend between perception and empirical impression by the consumer. CSR is a general variable that has dimensions of building human capital, strengthening economies, assessing social cohesion, encouraging good governance, and protecting the environment. And the dimensions of CSR by society are psychological, material, and social. While the variable measuring corporate image has dimensions of perceptions, impressions, and empirical. This study uses a questioner which were distributed to 59 respondents and to examine the effect of CSR on the image variable used linear regression analysis. While the test Ho and H1 t-test was used. Testing is done with a significance level of 5%. Results of linear regression analysis of research result sufficient evidence that CSR variables affect the company's image variables. In the analysis using the t-test and the conclusion of the study is that the significant effect of CSR on corporate image

Item Type:	Other
Subjects:	Manajemen > Manajemen Keuangan
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Supriyanto Supriyanto
Date Deposited:	15 Mar 2021 01:06
Last Modified:	15 Mar 2021 01:06
URI:	http://repository.ubharajaya.ac.id/id/eprint/8003

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