The Choice Of Place And Product Availability To Retail Business Continuity

ANDRIAN, ANDRIAN and SUPARDI, SUPARDI (2021) The Choice Of Place And Product Availability To Retail Business Continuity. JURNAL ILMIAH MANAJEMEN FORKAMMA, 4 (2). pp. 162-175. ISSN 2599-171X (E-ISSN); 2598-9545 (P-ISSN)

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Abstract

The research aims to know whether retail business can struggle against the situation nowadays. Ones of the most important factors when running a business are location and product availability. One of the largest franchise networks in Indonesia is PT. Lion Super Indo (Superindo Stores). The research was conducted in two Superindo stores located in Bekasi Timur Sub-district by giving questionnaires to 200 respondents/consumers. The research methodology used was descriptive quantitative and multiple linear regression analysis. The results of this study are that Choice of Place variable has a negative and no significant effect on Business Continuity while Product Availability variable has a positive and significant effect on Business Continuity. The uniqueness of this study is that Business Continuity variable can be affected by Product Availability variable of 4.7% of the other factors.

Item Type: Article
Subjects: Manajemen > Manajemen Pemasaran
Manajemen
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
KODE PRODI: KODEPRODI61201#Manajemen
Creators:
CreatorsNIM/NIDN
ANDRIAN, ANDRIAN0321077102
SUPARDI, SUPARDI0403047601
Contributors:
ContributionNameNIDN/NIDK/NUP
UNSPECIFIEDANDRIAN, ANDRIAN0321077102
UNSPECIFIEDSUPARDI, SUPARDI0403047601
Depositing User: Andrian Andrian
Date Deposited: 23 Aug 2021 08:47
Last Modified: 23 Aug 2021 08:47
URI: http://repository.ubharajaya.ac.id/id/eprint/10398

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