Analysis Effect of Price, Service Quality and Marketing Relationship on Repurchasing Interest with Customer Satisfaction as Intervening Variable in CV. Bekasi Unggas

Kristianto, Ardy and Sawitri MBA, Prof Dr Ni Nyoman and Harianto MM, Dr Ir Raden Achmad (2022) Analysis Effect of Price, Service Quality and Marketing Relationship on Repurchasing Interest with Customer Satisfaction as Intervening Variable in CV. Bekasi Unggas. Dinasti International Journal of Management Science, 3 (3). pp. 488-498. ISSN 2686-5211 e-ISSN: 2686-522X

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Abstract

The research aims to determine the effect of price, service quality and marketing relationship on repurchase intention with customer satisfaction as an intervening variable at CV. Bekasi Unggas. The type of research used is quantitative research. The data presented in this research was obtained through a questionnaire given to 53 respondents who as a customer at CV. Bekasi Unggas. Research design used is hypothesis testing using the structural equation model (SEM) – Smart PLS version 3.3.3. Results from this research show that: (1) There is a direct effect of price, marketing relationship and consumer satisfaction on repurchase intention, (2) There is no evidence of a direct effect of service quality on repurchase intention, (3) There is an indirect effect price, service quality and marketing relationship on repurchase intention through customer satisfaction.

Item Type: Article
Subjects: Manajemen > Manajemen Pemasaran
Manajemen
Divisions: Pascasarjana (S2) > Magister Manajemen
KODE PRODI: 571
Creators:
CreatorsNIM/NIDN
Kristianto, ArdyUNSPECIFIED
Sawitri MBA, Prof Dr Ni Nyoman0326126102
Harianto MM, Dr Ir Raden Achmad0418045804
Contributors:
ContributionNameNIDN/NIDK/NUP
CorrespondentKristianto, ArdyUNSPECIFIED
AuthorSawitri MBA, Ni Nyoman0326126102
AuthorHarianto, MM, Dr Ir Raden Achmad0418045804
Depositing User: Dr Ir Raden Achmad Harianto
Date Deposited: 02 Feb 2022 02:54
Last Modified: 02 Feb 2022 02:54
URI: http://repository.ubharajaya.ac.id/id/eprint/12792

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