BUSINESS CREATION THROUGH CREATIVITY AND INNOVATION AMONG STUDENTS

Ni Kadek, Suryani and Luh Komang, Candra Dewi and FoEh, John EHJ (2021) BUSINESS CREATION THROUGH CREATIVITY AND INNOVATION AMONG STUDENTS. Jurnal Minds: Manajemen Ide dan Inspirasi Vol. 8, No.2 (December) 2021: 225-236, Vol. 8 (2). pp. 225-236. ISSN DOI: 10.24252/minds.v8i2.20981 ISSN-E: 2597-6990 ISSN-P: 2442-4951

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Abstract

ABSTRACT: This study investigates the relationship between creativity, innovation, and the feasibility of business ideas created by students while taking entrepreneurship courses. Data were collected using an online questionnaire. Hypothesis testing uses structural equation modeling. The test results show that creativity has no direct effect on the feasibility of a business idea. Creativity affects the feasibility of a business idea through innovation. Creativity has a positive impact on innovation, and innovation positively impacts the feasibility of a business idea. This research proves creativity itself is not enough to produce a viable business; it requires innovation. Keywords: Business ideas; Creativity; Innovation; Entrepreneurship.

Item Type: Article
Subjects: Manajemen > Manajemen SDM
Manajemen
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Creators:
CreatorsNIM/NIDN
Ni Kadek, SuryaniUNSPECIFIED
Luh Komang, Candra DewiUNSPECIFIED
FoEh, John EHJ0017115817
Depositing User: John EHJ FoEh
Date Deposited: 14 Feb 2022 02:41
Last Modified: 14 Feb 2022 02:41
URI: http://repository.ubharajaya.ac.id/id/eprint/13090

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