Model Peningkatan Volume Penjualan Melalui Kualitas Produk, Kualitas Pelayanan Dan Loyalitas Kopi Golda

Soehardi, Soehardi (2021) Model Peningkatan Volume Penjualan Melalui Kualitas Produk, Kualitas Pelayanan Dan Loyalitas Kopi Golda. Jurnal Manajemen Strategi dan Aplikasi Bisnis, 4 (2). pp. 353-360. ISSN 2655-237X

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Abstract

This research aims to analyze the model of increasing sales volume through product quality, service quality, and loyalty of golda coffee at PT Bekasi Distributionndo Raya. The research methodology used is quantitative research using analysis of validity, reliability, normality, ttest, F test, and coefficient of determination. The population of this research is all consumers of PT Bekasi Distributionsindo Raya who use bottled golda coffee in Bekasi. Purposive sampling was used in the study, obtained by respondents as many as 92 consumers. The results showed that the product quality had a partial effect on sales volume, service quality has a partial impact on sales volume, and loyalty partially affected sales volume. Service quality, product quality, service quality, and consumer loyalty simultaneously affect the sales volume of golda coffee at PT. Bekasi Distributionindo Raya

Item Type: Article
Subjects: Manajemen > Manajemen Pemasaran
Manajemen
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Creators:
CreatorsNIM/NIDN
Soehardi, Soehardi0311096604
Depositing User: Soehardi
Date Deposited: 02 Mar 2022 07:51
Last Modified: 02 Mar 2022 07:51
URI: http://repository.ubharajaya.ac.id/id/eprint/13459

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