Universitas Bhayangkara Jakarta Raya

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Grahita, Fajria Asri (2022) Strategi Komunikasi Pemasaran dalam Mempertahankan Pelanggan (Studi Deskriptif Kualitatif Pada Brand Lokal Unionwell). Undergraduate thesis, Universitas Bhayangkara Jakarta Raya.

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Abstract

Hasil penelitian ini didapatkan Unionwell menggunakan search engine optimization (SEO), aktivitas media sosial, knowledge marketing, hard-selling, soft-selling, hypnoselling, google dan social media ads, leads generation, analisis dan penelusuran data.

Item Type:	Thesis (Undergraduate)
Additional Information:	Pembimbing: Hani Astuti, S.Sos., M.I.Kom. NIDN0319048601, Tri Alida Apriliana, S.I.P., M.I.Kom. NIDN0322048204
Subjects:	Ilmu Sosial > Komunikasi
Divisions:	Fakultas Komunikasi > Ilmu Komunikasi
Depositing User:	Mr. Arif Syamsudin
Date Deposited:	09 Jul 2025 02:39
Last Modified:	09 Jul 2025 02:39
URI:	http://repository.ubharajaya.ac.id/id/eprint/35086

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