Nursyifa, Nursyifa (2022) Upaya Calais Bubble Tea and Coffee Dalam Aktivitas Digital Branding. Undergraduate thesis, Universitas Bhayangkara Jakarta Raya.
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Abstract
Hasil dari penelitian ini adalah PT Samala Calais Pemenang berhasil mempertahankan brandnya di masa pandemi melalui produk andalan yakni Sparking Yakult Paradise dan Honeydew Milk Tea dengan menggunakan strategi digital branding, melalui perencanaan komunikasi dan positioning product.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | Pembimbing: Hani Astuti, S.Sos., M.I.Kom. NIDN0319048601, Rina Sovianti, S.I.P., M.I.Kom. NIDN0301047107 |
| Subjects: | Ilmu Sosial > Komunikasi |
| Divisions: | Fakultas Komunikasi > Ilmu Komunikasi |
| Depositing User: | Mr. Arif Syamsudin |
| Date Deposited: | 21 Jul 2025 01:38 |
| Last Modified: | 21 Jul 2025 01:38 |
| URI: | http://repository.ubharajaya.ac.id/id/eprint/35216 |
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