Universitas Bhayangkara Jakarta Raya

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Fuadah, Syifa Fauziah (2022) Pengaruh Promosi dan Brand Image Terhadap Keputusan Pembelian Smartphone Realme di Bekasi. Undergraduate thesis, Universitas Bhayangkara Jakarta Raya.

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201710325154_Syifa Fauziah Fuadah_Cover-Daftar Isi.pdf

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201710325154_Syifa Fauziah Fuadah_BAB I.pdf

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201710325154_Syifa Fauziah Fuadah_BAB II, III, IV.pdf
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201710325154_Syifa Fauziah Fuadah_BAB V.pdf

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201710325154_Syifa Fauziah Fuadah_Daftar Pustaka.pdf

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201710325154_Syifa Fauziah Fuadah_Lampiran.pdf
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Abstract

Subjek penelitian yaitu konsumen pengguna Smartphone Realme. Hasil dari penelitian ini menunjukkan bahwa variabel Promosi dan Brand Image secara parsial dan simultan berpengaruh signifikan dan memiliki hubungan pengaruh positif terhadap variabel Keputusan Pembelian.

Item Type: Thesis (Undergraduate)
Additional Information: Pembimbing: Neng Siti Komariah, S.E., M.M. NIDN0327128105
Subjects: Manajemen
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Mr. Arif Syamsudin
Date Deposited: 21 Jul 2025 01:35
Last Modified: 21 Jul 2025 01:35
URI: http://repository.ubharajaya.ac.id/id/eprint/35261

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