Universitas Bhayangkara Jakarta Raya

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Prasetyaningrum, Galuh (2024) Pengaruh Influencer Marketing dan Brand Trust Terhadap Minat Beli Produk Hanasui Glazedorable Vinyl Stain. Undergraduate thesis, Universitas Bhayangkara Jakarta Raya.

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Abstract

Hasil penelitian menunjukkan bahwa influencer marketing memiliki pengaruh positif signifikan terhadap minat beli dan brand trust memiliki pengaruh positif signifikan terhadap minat beli. Meskipun keduanya berpengaruh tetapi brand trust memiliki pengaruh paling kuat terhadap minat beli dibandingkan dengan influencer marketing.

Item Type:	Thesis (Undergraduate)
Additional Information:	Pembimbing: Dr. Joseph Martinio Jocrien Renwarin, S.E., M.M. NIDN0313036802, Widi Winarso, S.E., M.M. NIDN0319067606
Subjects:	Manajemen
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Mr. Arif Syamsudin
Date Deposited:	09 Feb 2026 01:44
Last Modified:	09 Feb 2026 01:44
URI:	http://repository.ubharajaya.ac.id/id/eprint/38009

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