Universitas Bhayangkara Jakarta Raya

Institutional Repositories

Andrian, Andrian and Supardi ST MM, Supardi Hasil Peer Review, Jurnal Internasional : The Impact of SPG Performance, Product Display and Product Design towards Consumer's Purchasing (Case Study in PT. Matahari Dept Store Bekasi City). International Journal of Innovative and Research Technology.

Text 05d. Hasil Peer Review Karya Ilmiah_IJISRT.pdf Download (473kB)

Abstract

The method used in the study is a quantitative research instrument and a multi-linear multiple regressions, which assesses how much the affect of GSP Results, Product Display and Product Design can affect customer attention in PT. Matahari Department Store Bekasi refers to current hypotheses and uses questionnaire forms as a medium for the collection of data by many respondents. With Statistical software spss 22, data is processed with many other tests like Validity Testing, Reliability Testing, Normality Testing, Multicollinearity Checking, Heteroscedasticity Verifying, Multiple Linear Regression Evaluating, T Verifying and F Validating and Determination.Test (r2). Depending on the findings of the analysis, this was identified that the variables of GSP Performance, Product Display and Product Design had a massive effect on the variables of Purchasing Involvement

Item Type:	Other
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Supardi Supardi
Date Deposited:	25 Jan 2021 03:01
Last Modified:	25 Jan 2021 03:01
URI:	http://repository.ubharajaya.ac.id/id/eprint/6516

Actions (login required)

View Item

Downloads