The Impact of the First Media Product Purchase Decision on Brand Image and Product Quality (First Media Customer Survey in DKI Jakarta)

Hadita, Hadita (2020) The Impact of the First Media Product Purchase Decision on Brand Image and Product Quality (First Media Customer Survey in DKI Jakarta). American Journal of Humanities and Social Sciences Research (AJHSSR), 4 (4). pp. 77-85. ISSN 2378-703X

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Abstract

The purpose of this study was to analyze the impact of the first media product purchase decision on brand image and product quality (first media customer survey in DKI Jakarta), this research was using quantitative methods. Data collection is done by distributing questionnaires through the Google form link. Questionnaires were distributed to as many as 350 customers who used provider products from First Media. The results of this study indicate that: hypothesis testing, Brand Image, and Product Quality variables influence partially or together (simultaneously) the Purchase Decision variable. If seen from the results it is stated that the variable Brand Image, Product Quality, and Purchasing Decisions have a very strong and good influence for the company to increase sales of First Media Products in DKI Jakarta. Keywords: Brand Image, DKI Jakarta, Product Quality, Purchasing Decisions, Quantitative Methods.

Item Type: Article
Subjects: Manajemen > Manajemen Pemasaran
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Creators:
CreatorsNIM/NIDN
Hadita, HaditaNIDN0329048302
Depositing User: Hadita Hadita
Date Deposited: 27 Apr 2021 01:28
Last Modified: 27 Apr 2021 01:28
URI: http://repository.ubharajaya.ac.id/id/eprint/8721

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