Rafqi Ilhamalimy, Ridho and ALI, HAPZI MODEL PERCEIVED RISK ANDTRUST:E-WOMAND PURCHASE INTENTION(THE ROLE OF TRUST MEDIATING IN ONLINE SHOPPING IN SHOPEE INDONESIA). Dinasti Publisher, Dinasti International Journal of Digital Business Management. (Unpublished)
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MODEL PERCEIVED RISK ANDTRUST.pdf Download (460kB) |
Abstract
Purpose.This study discusses the Role of Trust in Mediating eWOM and Perceived Riskof Online Purchase Intentionin Shopee.Design / methodology / approach. This study was conducted in Jakarta using 185 samples using SEM-PLS data analysis method. Findings. Trust is able to act as mediating between ewom and also perceived riskof online purchase intentionin shopee.Practical implication. Shopee companies should be able to provide reliability in services and various features, and also increase security when consumers shop online at Shopee, because it can create an interest in buying online on an ongoing basisTheoretical implications.This research has limitations that can be used as advice or input for further research.Keywords: Perceived Risk, Trust, e-WOM, Purchase Intention.
| Item Type: | Other |
|---|---|
| Subjects: | Manajemen |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Hapzi Ali |
| Date Deposited: | 25 Aug 2021 01:03 |
| Last Modified: | 25 Aug 2021 01:03 |
| URI: | http://repository.ubharajaya.ac.id/id/eprint/10541 |
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