Universitas Bhayangkara Jakarta Raya

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Soehardi, Soehardi (2021) Model Peningkatan Volume Penjualan Melalui Kualitas Produk, Kualitas Pelayanan Dan Loyalitas Kopi Golda. Jurnal Manajemen Strategi dan Aplikasi Bisnis, 4 (2). pp. 353-360. ISSN 2655-237X

Text Model Peningkatan Volume Penjualan Melalui Kualitas Produk, Kualitas Pelayanan Dan Loyalitas Kopi Golda dan Surat Keterangan.pdf Download (677kB)

Abstract

This research aims to analyze the model of increasing sales volume through product quality, service quality and loyalty of golda coffee at PT Bekasi Distributionndo Raya. The research methodology used is quantitative research using analysis of validity, reliability, normality, t test, F test and coefficient of determination. The population of this research is all consumers of PT Bekasi Distributionsindo Raya who use bottled golda coffee in Bekasi. Purposive sampling was used in the study, obtained by respondents as many as 88 consumers. The results showed that the product quality had a partial effect on sales volume, service quality had a partial effect on sales volume, and loyalty had a partial effect on sales volume. Service quality, Product quality, service quality and loyalty simultaneously affect the sales volume of golda coffee at PT. Bekasi Distributionindo Raya

Item Type:	Article
Subjects:	Manajemen > Manajemen Pemasaran Manajemen
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Soehardi
Date Deposited:	25 Feb 2022 03:34
Last Modified:	25 Feb 2022 03:34
URI:	http://repository.ubharajaya.ac.id/id/eprint/13287

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