Universitas Bhayangkara Jakarta Raya

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Saputra, Farhan and Dwikotjo Sri Sumantyo, Franciscus (2023) Pengaruh Sistem Informasi Manajemen: Kepuasan Konsumen dan Keputusan Pembelian Tiket MPL Mobile Legend di Aplikasi Blibli.com. Cuan : Jurnal Kewirausahaan dan Manajemen Bisnis, 1 (2). pp. 98-105. ISSN 2986-707X

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Abstract

This study aims to determine consumer satisfaction which is influenced by the management information system and the decision to buy MPL Mobile Legend tickets is influenced by the management information system. The object of this research is consumers who buy MPL Mobile Legend tickets on the Blibli.com application. The research method used is descriptive quantitative, which uses SPSS version 27 to process the data. The population in this study is 147 people with a research sample of 50 people. The sampling technique used is accidential sampling. Tests performed in the form of t-test, f-test and test the coefficient of determination. The results of this study are: 1) Customer satisfaction is partially influenced by the management information system in the Blibli.com application; 2) The decision to purchase MPL Mobile Legend tickets is partially influenced by the information management system in the Blibli.com application; and 3) Consumer satisfaction and purchasing decisions are simultaneously influenced by the management information system in the Blibli.com application. Keywords: Management information systems, customer satisfaction, purchasing decision

Item Type:	Article
Subjects:	Manajemen > Manajemen Pemasaran Manajemen
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Fanciscus Dwikotjo Sri Sumantyo
Date Deposited:	26 Jul 2023 02:53
Last Modified:	26 Jul 2023 02:53
URI:	http://repository.ubharajaya.ac.id/id/eprint/22872

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