Universitas Bhayangkara Jakarta Raya

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Dewi, Rahmawati (2023) Hubungan antara Celebrity Worship dengan Impulsive Buying Pembelian Merchandise pada Penggemar K-Pop di Kota Bekasi. Undergraduate thesis, Universitas Bhayangkara Jakarta Raya.

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201910515076_Rahmawati Dewi_BAB I.pdf - Published Version

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Abstract

Penelitian ini bertujuan untuk mengetahui secara empiris hubungan antara celebrity worship dengan implusive buying (studi korelasional tentang hubungan antara celebrity worship dengan impulsive buying pembelian merchandise pada pengemar K-Pop di Kota Bekasi.

Item Type: Thesis (Undergraduate)
Additional Information: Pembimbing: Prof. Drs. Adi Fahrudin, Ph.D., Fathana Gina, M.Psi., Psikolog.
Subjects: Filsafat, Psikologi, Agama > Psikologi
Divisions: Fakultas Psikologi > Psikologi
Depositing User: Mr. Arif Syamsudin
Date Deposited: 13 Dec 2023 02:11
Last Modified: 13 Dec 2023 02:11
URI: http://repository.ubharajaya.ac.id/id/eprint/24972

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