Universitas Bhayangkara Jakarta Raya

Institutional Repositories

Khatami, Muhammad (2022) Dampak Brand Image dan Service Quality Terhadap Minat Pembelian dan Promotion Sebagai Variabel Intervening (Studi Kasus pada Official Store Mii Store Xiaomi pada Pengguna Aplikasi Tokopedia). Undergraduate thesis, Universitas Bhayangkara Jakarta Raya.

	Text 201810325048_Muhammad Khatami_Cover-Daftar Isi.pdf Download (3MB)
	Text 201810325048_Muhammad Khatami_BAB I.pdf Download (4MB)
	Text 201810325048_Muhammad Khatami_BAB II, III, IV.pdf Restricted to Registered users only Download (13MB)
	Text 201810325048_Muhammad Khatami_BAB V.pdf Download (1MB)
	Text 201810325048_Muhammad Khatami_Daftar Pustaka.pdf Download (2MB)
	Text 201810325048_Muhammad Khatami_Lampiran.pdf Restricted to Registered users only Download (9MB)

Abstract

Kesimpulan secara umum bahwa Brand Image dan Service Quality berpengaruh terhadap Promotion dan Minat pembelian. Dan Promotion memediasi Brand Image dan Service Quality Terhadap Minat Pembelian Xiaomi pada aplikasi Tokopedia.

Item Type:	Thesis (Undergraduate)
Additional Information:	Pembimbing: Haryudi Anas, S.E., M.S.M. NIDN0317117801
Subjects:	Manajemen
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Mr. Arif Syamsudin
Date Deposited:	01 Sep 2025 15:01
Last Modified:	01 Sep 2025 15:01
URI:	http://repository.ubharajaya.ac.id/id/eprint/35841

Actions (login required)

View Item

Downloads