Universitas Bhayangkara Jakarta Raya

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Ridwan, Anwar and Matdhio, Siahaan and Indra, Lubis (2020) RIDWAN ANWAR, JURNAL PENELITIAN TAHUN 2019 - 2020. universitas bhyangkara jakarta raya, North Tambun, Bekasi..

Text JURNAL PENELITIAN TAHUN 2020.pdf - Published Version Restricted to Repository staff only until 2 December 2020. Download (2MB) | Request a copy

Abstract

The Gojek phenomenon is becoming popular in Bekasi, due to the development of technology and information in the era of the industrial revolution 4.0, so that the public inevitably user transportation facilities that are increasingly developing, so that competition is very tight the company is trying to improve service and customer satisfaction. The purpose of this research is to be able to analyze the extent of CRM Segmentation with e-busniess (online) in Gojek Management, as well as Tariffs for Gojek User . This implementation is carried out by taking objects in the area of Bekasi City, West Java Province. Research methods by collecting primary data with a Likert scale questionnaire level 5 scale and interviews with observations to the field. The results of this study are based on population and sample of 75 people, in 2019 showing 40% customer to usage of the go-jek to upgrade service to customer sothat business can run well.

Item Type:	Other
Subjects:	Manajemen > Manajemen Keuangan Manajemen > Manajemen Pemasaran Manajemen > Manajemen SDM Manajemen
Divisions:	Fakultas Ekonomi dan Bisnis > Akuntansi
Depositing User:	Ridwan Anwar
Date Deposited:	07 Sep 2020 02:07
Last Modified:	07 Sep 2020 02:07
URI:	http://repository.ubharajaya.ac.id/id/eprint/5032

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